FIT FOR MEDIA COMMUNICATION

MEDIA TRAINING

2 independent yet combinable workshops: Press & PR / TV & Radio

Duration: 2 days

 

Trainings:



  • Media Training: Basic course, advanced course I; advanced course II.
  • Press & PR
: With lots of practice, your current examples & questions and tools for successful PR.

 

In the advanced courses we intensify and enlarge upon the acquired basic knowledge individually with further camera exercises, staged situations and further tips regarding body language, rhetoric and insider media information.

 

MEDIA TRAINING

  •          Interview preparation: structure & content
  •          Preparation: journalist, medium & format
  •          Target group focused communication
  •          How do I formulate my message
  •          Telling stories and arousing emotions
  •          Rhetoric tips for questions & answers
  •          Making an impact (outfit & body language)
  •          Practice in front of the microphone & camera
  •          How you see yourself and how others see you
  •          Tips regarding your visual appearance
  •          How journalists work & what they need
  •          What the journalistic formats are and which ones are relevant for you
  •          Rights & obligations for both sides (you & the journalist)

PRESS & PR

  •          When does a press release become news
  •          Professionally structuring a press release
  •          How to send it? By email or post?
  •          Research: facts, arguments, topicality, target group
  •          Research: medium, journalist
  •          Collaboration: PR department and journalists
  •          Requirements for a successful press conference
  •          Targeted PR (mailing list, contacts, networks)
  •          Finding appealing figures: associations, institutions, organisations
  •          Open press portals, specific addresses
  •          Social media: Pro's and con's